first of all, I don't think commerical advertising belongs here. but that's for the mods to decide.
(c) Contributions to Collective Works. — Copyright in each separate contribution to a collective work is distinct from copyright in the collective work as a whole, and vests initially in the author of the contribution. In the absence of an express transfer of the copyright or of any rights under it, the owner of copyright in the collective work is presumed to have acquired only the privilege of reproducing and distributing the contribution as part of that particular collective work, any revision of that collective work, and any later collective work in the same series.Any material submitted to the aquatic-store.com giveaway becomes the property of aquatic-store.com and is protected by our compilation copyright. As the originator, you also retain your personal copyright. We reserve the right to reproduce any site content or portion or edited excerpt thereof in any format, media, archive, or publication.
So to WHAT does your collective copyright apply? to the website and further iterations of it? or commercial ventures/advertising etc.
It would seem that what you're stating is any print (or other media) reproduction or partof of your site (as a collective work) is what you're meaning.
people. also take note that the property given is the digital representation of your work, not your copyright of the work.
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