Plants which are not planted into the substrate are adapted to take in nutrients from their aerial roots and leaves (most rooted plants do that too, just that they take in more nutrients from their roots than from their leaves).
The nutrients can either come naturally from the water column (ie. fish waste that are converted into usable nutrients by the tank's beneficial bacteria), or from fertilizers dosed into the water column.
If you don't have any nutrient producing sources in the tank, like a bare-bottom/inert substrate tank with no or few livestock, then it'll be good to add appropriate fertilizer to the water column to support the plant growth.
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