You choose wrong power supply. You cannot use normal power supply, you need current limited power supply or also known as led driver. Alternatively you can use resistor to limit the current but then will not be power efficient.
You are currently connecting 700mA rated led to 10A power supply, of course it burn. Led is unlike normal light bulb, its a diode, short circuit in forward bias by nature so basically you running about 10A through it
Get led driver which is rated the same as your led, for this case 700mA.
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