[opinions n comments]New fert-to-be product

[medicineman]

I'm in the middle of packing my own formulations into commercial products.
Since many people who had tried samples of the product reported positive results, imported products seems to be a lot overpriced, I dare myself to market my own brew. Running production locally gives me a huge advantage in terms of marketing and price difference that it is possible to sell at less than half of the competitors' retail value. Should most consumers find it good, by then export would be something I may consider.

The products I refer to are liquid ferts for aquascaping.
The names will run under "wonder-gro" series :

1. wonder-gro micro plus
which is iron/micro elements mix


2. wonder-gro macro plus
which is macro nutrients/macro elements mix


These labels are concept specimens which may not represent the actual products upon production.
Details on the label-to-be are just there for show. So please do not mind if the website does not work and so on. There might be lots of typos and not so appropriate language, and you are welcome to make corrections or give better ideas about the product labels.

Comments, opinions or questions are highly welcome!

[medicineman]

So... no interest/curiousity/comments, etc?

Singapore is quite a near market with potentially lots of users.
Still for now I would try the local market.

[kenneth_kpe]

hi medicineman, im interested about this, we are having macro ferts problems here in the Philippines.

[Jungle-mania]

Might pull off here, but what would be the pricing be like if it is marketed here? BTW is there a reason there is no combo solution for both of them?

[medicineman]

@kenneth_kpe,
That is interesting. Is the market quite large there?
I'm still in the production planning, but export is a possible story in the future, should the conditions allow me to.

@Jungle-mania,
In terms of quality, the product is somewhat competitive, with slighly lower result than of most quality international brand.
In terms of pricing, at least in the local market, it will be very competitive. Being much cheaper than the competition, it is not going to be hard to persuade people to try out or even switch.
I foresee that the retail price by LFS for the product might fall somewhere between US$ 4.5 for the smallest micro (250mL) dan US$ 4.5-5.5 for the smallest macro (500mL). Bigger packaging and multiple dozens purchase such as to LFSs or for export should be a lot cheaper by the bottle, but transport and etc expenses must be taken into account for.

Why did I separate them? Stability is the minor factor. It is more to people's assumtion of wanting micros to be crystal clear, and see it remains usable/stable for as long as it stays clean/does not change colour (important because a change of colour marks further oxidation of content)
Micro plus colour is greenish, crystal clear (looks like JBL fert).
Macro plus is hazy reddish with a tint of blue.

[medicineman]

Here is the illustration inside transparent bottle


Green is micro, red is macro.

There are at least three normal sized packaging : 250mL, 500mL and 1000mL


I also plan 5000mL packaging in small plastic jerrycan should the demand exist.

[benny]

I think beyond the design of the labels, we can't really give much constructive/practical comments. The results would speak for themselves if there are some qualitative and quantitive tests.

In any case, if it is competitively priced and easy to use, it will be a welcomed addition for folks with a lower budget to get into the hobby.

I wish you success in your venture.

Cheers,

[flashout]

HI, just want to ask something which is almost the same. I m from Malaysia, and in research to developt my own branding in soil. Something like ADA but much more cheapter. Do you all think there is market on it?

[medicineman]

Agree. A product would be accepted when upon testing the result speaks it out. The breakdown content of a product does not matter too much, so long as the result shows acceptable.

So far I use only my own lines of ferts in all of my tanks. From day one until now. Extended tests also done by fellow hobbyists with acceptable results.

There are some threads on my tank, some are quite long with regular updates.
For those of you who never know here are the links :
http://www.aquaticquotient.com/forum...ad.php?t=24376

and some from neighbour forum
http://www.plantedtank.net/forums/ph...-top-tank.html
http://www.plantedtank.net/forums/ph...-top-tank.html

@flashout,
Interesting. You are saying about a product resembling ADA aquasoil? That would be some challange to make, and you will need a lot of testing and continue that with extended testing by seasoned hobbyist before concluding that the prioduct is fit to sell. I think a similar quality (or somehow close to it) product would sell great!

[flashout]

Thanks. It still in the beginer stage. If i ever come out with something...will post it here.

[Jungle-mania]

I think if you can get the soil from being so brittle, that would be great.

[medicineman]

Where should I go/ask when the time has come for me selling the product in Singapore? I suppose such product needs some kind of registration at the least? (even though chemical analysis may not be asked).

The time of releasing the product to the local market is coming near.
Most testers are happy with the result already and there is no hesitation anymore for me to start mass producing.

[Jungle-mania]

You have to check with AVA, they may be able to direct you to the right people.

[medicineman]

Thanks
This is the perfect lead I need, and AVA would be exactly the authority to ask.